Opportunity Information: Apply for PAS UKRAINE 2020 010

The Ukraine: Digital Influencers Incubator Series grant opportunity (Funding Opportunity Number PAS UKRAINE 2020 010) was issued by the U.S. Department of State, U.S. Mission to Ukraine, through the U.S. Embassy in Kyiv. It is a discretionary funding opportunity offered as a cooperative agreement, meaning the selected partner would not simply receive funds and operate independently, but would be expected to work closely with the Embassy's Public Affairs Section on strategic direction and major decisions across the life of the project. The opportunity was created on February 11, 2020, with an original closing date of March 15, 2020. The program falls under CFDA 19.900, and the solicitation anticipates a single award with a maximum funding ceiling of $250,000.

At its core, the program aims to build a pipeline of new Ukrainian digital media voices who can credibly counter Russian disinformation narratives. The Embassy is looking for an organization to design and run an "incubator series" that takes aspiring digital influencers who already have the subject-matter grounding to push back on disinformation and then strengthens their practical capabilities in modern content creation. The emphasis is on turning that potential into real, public-facing output by teaching technical and media-production skills needed to create and sustain new media platforms, particularly formats like podcasts and video blogs. A key feature of the approach is the use of makerspaces within the Embassy-supported network of American Spaces as hands-on production facilities, so participants are not only learning concepts but actively producing content with real equipment and support.

The incubator model described is structured and mentor-driven. Competitively selected participants would move through workshops and master classes led by expert mentors, with the program designed to culminate in the launch of professional-quality media products that are intended to be sustainable beyond the end of the grant. In addition to training and production, the series is meant to broaden participants' professional networks by connecting them with established digital influencers and professional journalists in Ukraine, helping participants gain exposure, feedback, and potential collaborations that make their platforms more viable over time.

The recipient organization would carry substantial responsibility for end-to-end program delivery. This includes developing the curriculum, selecting participants, and recruiting mentors and trainers. Operationally, the organization must implement at least three iterations of the incubator series at America House Kyiv and at least one additional iteration (or programming component) at one or more affiliate American Spaces elsewhere in Ukraine. The solicitation also signals that sustainability is not an optional add-on: the implementer is expected to build in mechanisms that help participants maintain and grow their newly created platforms after the training ends, whether through continued mentorship structures, community-of-practice models, distribution strategies, partnerships, or other forms of post-program support.

Because it is a cooperative agreement, coordination requirements are central to how the project would run. The Public Affairs Section at the U.S. Embassy would be closely involved in guiding overall strategy and making major decisions that affect each cycle of the incubator. Separately, day-to-day execution would require ongoing logistical coordination with America House Kyiv and the affiliated American Spaces hosting activities, reflecting that the program is designed to be delivered through the Embassy's established public diplomacy infrastructure. Additional details and the full official posting were referenced as being available through the U.S. Embassy Kyiv website under current programs and grants.

  • The Department of State, U.S. Mission to Ukraine in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Ukraine: Digital Influencers Incubator Series" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
  • This funding opportunity was created on Feb 11, 2020.
  • Applicants must submit their applications by Mar 15, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $250,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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